About us
It started with Sophie.
I sent Sophie a card. I had spent a while on it, picked the photos, written something I was rather pleased with, and then sent it to the wrong address.
Easily done. And easily fixed, I assumed. The card existed. I had made it earlier. All I wanted was to send that same card again, to the right house, or better still as an ecard.
There was no way to do it.
Not a hidden setting, not a fiddly workaround. It simply was not a thing you could do. To send the card I had already made, I had to make it again from scratch: same photo, same words, same twenty minutes, and pay for it twice.
That is when it stopped being annoying and started being interesting. Because once you notice it, you notice it everywhere. Want to send the same Christmas card to twenty people? That is twenty separate builds and twenty separate orders. Want last year’s card back to see what you wrote? Gone. Want to change one word after sending? Start again.
None of this is an oversight. Card companies are built around orders, because an order is what they get paid for. Every card you duplicate is a card they do not sell. The clunkiness is the business model working exactly as intended.
The idea
A card is a thing you made. Sending it is something you do with it.
Those are two different acts, and every card site treats them as one. Separate them and everything changes. Your card is yours, permanently. Send it once, or fifty times, or again next year. Fix the address in a tap.
The other half of it was the making. Every card site hands you a template and a blank box and wishes you luck. Most of us stare at that box, type something we do not mean, and feel slightly disappointed in ourselves.
So MightyQuill asks instead. Who is it for. What are they to you. How should it feel. What would you like it to mention. Then it writes something, and you change it by talking rather than dragging text about. Tell it once how you write, and the words come out sounding like you rather than like a card shop.
That is the whole company, really. Say what you mean. Keep what you made. Send it whenever you like.
Sophie got her card in the end. Eventually.